37signals Introduces ONCE

In a world where subscriptions have become the norm for everything from streaming services to heated car seats, the team at 37signals recently unveiled a new venture that's poised to reintroduce the notion of software ownership with a pay-once model called ONCE. Today, Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals to introduce ONCE to listeners of the show. Listen in for a behind-the-scenes look at the driving principle...