Sometimes It's Crazy At Work

In October, Jason Fried and David Heinemeier Hansson released their new book, It Doesn't Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from a couple designers at Basecamp. The launch initially seemed like a great success—but then things went awry. In this episode, we look at the work that went into the book and the problems with the release, and attempt to find some lessons in the aftermath.