How Consumer Behavior Trends Determine Online Retail Success | Santiago Gallino

Ripple Effect - A podcast by Knowledge at Wharton - Tuesdays

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Wharton’s Santiago Gallino talks about consumer behavior trends and what it takes for retailers to stand out in an increasingly competitive, omnichannel marketplace. This episode is part of a series on “Holiday Retail.” Hosted on Acast. See acast.com/privacy for more information.