Thor Ernstsson of Alpha UX talks Product

Do customers want the products Fortune 500 companies design for them? Do customers even know what they want? Thor Ernstsson, founder of Alpha UX and formerly of Zynga, sees clients not as individuals but as entire product teams.  Value is brought to organizations through team buy-in around lightweight prototype testing and experimentation.  The underlying point isn’t to fail fast, it’s to learn quickly.