16: Mohamed Elsarky

In this episode of RLI Talks Jayne speaks to the former President and CEO of Godiva, Mohamed Elsarky, to talk about the future of retail and in particular the challenges behind acquiring brands during a pandemic. Mohamed gives an insight in to what he looks for when acquiring a brand and how there isn't necessarily a checklist to follow; failing businesses present opportunities for investors but successful brands can be just as lucrative depending on their motivations to sell.