21: Bernardine Wu (FitForCommerce)

In this episode of RLI Talks Jayne speaks to Bernardine Wu, the Founder and CEO of FitForCommerce, an ecommerce and omnichannel consultancy. Bernardine talks about just how quickly the digital landscape is changing for retailers as a result of the pandemic, and how it is now essential (rather than preferable) for brands to adopt new ways of connecting with - but also serving - their customers. She also refers to a recent report that her company carried out which analysed how effective the online presence is for some of the biggest brands in the US - with some interesting results.