28: Connie Nam (Astrid & Miyu)

In our final episode of ‘RLI Talks’ for 2020, I am joined by Connie Nam, Founder of the contemporary London-based jewellery brand Astrid & Miyu.  Connie talks about how she founded the business with the mission to revolutionise the jewellery experience. Astrid & Miyu started as an e-commerce brand but has now expanded to four permanent stores in London and two concessions in Selfridges, one in London and one in Manchester - with national and international expansion on the horizon, following three successful Pop-Ups in New York.  Connie also discusses the importance of creating a community around their brand, which they intend to maintain as they continue their expansion.