Why the Best Ideas Don’t Always Make Sense

On Brand with ALF & Rory Sutherland - A podcast by Ultimate Content - Wednesdays

Categories:

Business

How can we influence consumers to make choices based on desire rather than logic? Rory is joined by Gary Davey, CEO of SKY Studios and Tristan Thomas, VP Marketing of Monzo Bank to explore their commercial successes and debate why data and reason don't always result in the best creative ideas. For information regarding your data privacy, visit acast.com/privacy