How a supermarket can lead the way in improving pig welfare. With James Whittaker from Coles

Brian Daly interviews Coles’ Head of Quality and Responsible Sourcing, James Whittaker, to find out more about what Coles is doing to improve animal welfare, particularly with their free-range pork suppliers. Coles Free Range Pork comes from pigs raised to the RSPCA’s animal welfare standards. These standards are comprehensive, publicly available and focus on ensuring that the physical and behavioural needs of the pigs are well provided for. Pigs are smart, social creatures an...