Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue

SaaS Interviews with CEOs, Startups, Founders - A podcast by Nathan Latka

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Business

She bootstrapped to $12m in revenue in under 18 months. Rebecca Shostak launched FloDesk.com in 2017 as an email marketing tool focused on beautiful design for solopreneurs. As of May 2024, 80,000 customers pay $28/mo on average and the firm just launched their second product: Sales funnels. She's done this all with a team of just 50 people - $540k in revenue per employee. Will she break $35m in ARR this year and remain bootstrapped?