Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?

Matt Britton sold his agency for $50m in 2010 then launched Suzy.com in 2011. The original version, Crowdtap, was a mobile app where consumers could test new enterprise products like candy bars, detergents, and other items. The firm struggled and then doubled down on Enterprises paying for user research through its software, hitting $10m Revenue in 2018. Last year the firm did $65m in revenue and burned $12m. Britton says “We’ll hit $82m revenue this year and plan to burn $9m with a track to $100m ARR by mid 2025.” Will he get there?