How to Attribute B2B Marketing Activities to Revenue with Steffen Hedebrandt

In this episode of SaaS Marketing Superstars podcast, I spoke with Steffen Hedebrandt. Steffen, is the co-founder and CMO of Dreamdata, a B2B attribution platform that helps connect marketing activities with revenue. Steffan is an expert in measuring a content strategy's impact on revenue pipeline. Episode Highlights:• Steffen shares what he has learnt from working with various B2B companies (0:36)• How he got introduced to the founders of Dreamdata and how they tackle the problem of attribu...