How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights: ● Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40) ● Why he left his flourishing career as a CPA and discovered his love for technology (2:14) ● Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ● How Vajro acquired their first 100 paying customers (7:25) ● How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43) ● How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59) ● The biggest challenge new Shopify app businesses are facing today (13:59) ● Untapped marketing opportunities for B2B SaaS companies (16:51) ● How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28) ● Why churn is the biggest problem Vajro is currently struggling with (19:26) ● Favorite books and business leaders to follow (20:51) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/