Leveraging AppSumo for Product Led Growth with Nachum Kligman

In this episode of the SaaS Marketing Superstars podcast, I spoke with Nachum Kligman. Nachum is a serial entrepreneur and currently the founder and CEO of Book Like A Boss, an all-in-one platform helping entrepreneurs and companies to create optimized landing pages that convert your visitors into scheduled meetings and customers. Episode Highlights: ● Nachum talks about the major pain point he experienced that led to creating Book Like A Boss (0:25) ● Why he chose to initially bootstrap Book Like A Boss instead of going after VC funding (2:50) ● Key strategies he adopted to grow Book Like A Boss to over 60,000 users in five years (4:20) ● How he leveraged Appsumo to grow his userbase and maximize revenue despite offering lifetime access (6:27) ● Why Book Like A Boss is launching a new partner program to supercharge product growth (9.11) ● Why he is serious about inbound sales strategy for the company service plans Book Like A Box is offering (13:08) ● New growth opportunities they are presently exploring at Book Like A Box (14.00) ● The biggest struggle he has experienced while running the company (16.48) ● Favorite books, apps and business leaders to follow (18:05) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-appsumo-product-led-growth-nachum-kligman/