Marketing Leadership with ActiveCampaign CMO Shay Howe

In this episode of the SaaS Marketing Superstars podcast, Shay Howe discusses his unique career journey to becoming the CMO of ActiveCampaign and what it's like leading a large marketing team at a company with over $100M ARR. Episode Highlights ● How his experience in the world of design and engineering influences his current role as the Chief Marketing Officer at ActiveCampaign (0:43) ● How big is the marketing team at ActiveCampaign (5:46) ● How to manage a large multi-talented marketing team (8:53) ● How ActiveCampaign differentiates itself in the highly commoditized email automation market (11:47) ● The importance of brand building and how ActiveCampaign turns their customers into a marketing engine (15:41) ● Is AI marketing hype or is it a useful tool for business intelligence (19:06) ● The challenges associated with rapid evolution of marketing tools and social media platforms (28:24) ● Favorite books, apps and business leaders (32:47) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-marketing-leadership-shay-howe Follow Shay on LinkedIn: https://www.linkedin.com/in/shayhowe/