SSS007 - The Long Term Benefits Of Partnering With Customised Software Professionals With Ken Auer

In this episode I interview Ken Auer, who is based in Holly Springs, North Carolina and is the Founder & CEO of RoleModel Software (www.rolemodelsoftware.com). In this interview we discuss the importance of tight feedback loops from concept through to the ongoing support of software, and why custom software is often a wise long-term investment, rather than trying to do it yourself. www.SaasStartupStories.com