SSS047 - How To Combine Consulting With Your SaaS Business To Reduce Churn With Alexis Kinsbury

In this episode, I interview Alexis Kinsbury, who is based in the UK. He is the Co-Founder at Air Manual, which is a platform that helps organisations share processes, training and role onboarding... in a format that actually works. In the interview, Alexis discusses: [+] How he initially thought he had to keep changing products to find success, but eventually realised it was how he was approaching the business. [+] The reasons why he has bootstrapped all of his businesses. [+] How he and his partner initially used consulting as a side income to fund his first business, Spider Gap. [+] How he would change his approach if he had to start another business all over again. [+] How Air Manual helps organisations to move faster, make fewer mistakes, and free up hundreds of hours of leadership time. [+] How adding consulting to a software product increases revenue, and also reduces churn at the same time. [+] Why jumping straight into Google and Facebook ads to market a new business is a big mistake. [+] How using the principles in the book "The Mom Test" will help you to get more learning and more sales out of your customer conversations. [+] Plus lots more... http://www.SaasStartupStories.com https://www.airmanual.co/ https://www.spidergap.com/ Discover the ultimate community to turn your idea into a company with performance-based equity (NO INVESTORS). - https://yt.scottdudley.com/startup Get your free swipe file of 495 SaaS emails here - http://SaasEmailSwipes.com Take the 3-day FREE web speed challenge at https://yt.scottdudley.com/Cloudways. Test the difference in speed before and after using Google Page Speed Insights... and see for yourself. If happy then use the coupon code SCOTT3DAY to get 10% off for your first 3 months.