131: Using Video as a Key Marketing Strategy - with Kate Skavish

To learn more about Kate Skavish and Wave.video visit: https://wave.video/Find Kate Skavish on LinkedIn at: https://www.linkedin.com/in/kateskavish/--For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfe...