187: A Different Perspective on Prospecting and Sales - with Nelson Guilliat

EPISODE SUMMARYIn this episode of SaaS-Story in the Making, Matt Wolach interviews Nelson Gilliat, the CEO of Buyer Centric Revenue and the author of The Death of the SDR: And the Birth of Buyer Centric Revenue. Nelson presents a different perspective on prospecting sales. With an alternative model called the Buyer Centric Revenue model, all marketing is inbound.Nelson shares how this unique perspective on sales can effectively liberate marketers and sellers from the usual sales models like t...