210: Fast Growth Through Better Knowledge of Your Customers - with Tony Ulwick

EPISODE SUMMARYIn this episode of SaaS-Story in the Making, B2B SaaS Coach Matt Wolach sits with CEO and Founder of Strategyn, Tony Ulwick to talk about the importance of customer-defined metrics in product innovation. As one of the pioneers of the Jobs-to-be-Done theory, he shares important points on shifting mindsets in innovation, getting ahead of the problem, and how businesses can discover hidden opportunities along the way towards growth. PODCAST-AT-A-GLANCEPodcast: SaaS-Story in t...