242: How to Be More Effective in Sales Outreach - with Ekin Ober

EPISODE SUMMARYWhat do you think are the makings of a great software sales leader? Is it having years of sales experience under one's belt? Is it a sales degree from a famous university? Do they know the ins and outs of sales like the back of their hand? While these can certainly help, the common denominator of all good sales outreach is a solid process.Greencube CEO Ekin Ober talks about the importance of nailing your sales process and other prospecting techniques with Host and B2B SaaS Sale...