243: How to Get Your Market to Switch to Your Product - with Paul McCarthy

EPISODE SUMMARYAny software founder who has ever tried to penetrate a market typically finds themselves feeling nervous. After all, there are already many established players in the field. To combat this, some go so far as to create elaborate sales methods or feature-loaded products. Nowadays, to truly stand out, simplicity is the name of the game. All you have to do is to turn your SaaS into a solution so easy to use, that it's the obvious solution.Snapfix CEO and Founder Paul McCarthy gives...