272: How Technical Founders Can Win in the Software Business - with Eric Weiss

EPISODE SUMMARYTechnical founders are born for a software business. After all, their very nature is a perfect fit for the software industry itself. However, even all the technical talent in the world will only be enough to keep your company financially afloat if you can’t connect with others.In this episode of Scale Your SaaS, Full Cycle Executive Coach Eric Weiss talks about the importance of cultivating your technical workers to become story-driven with Host and B2B SaaS Sales coach Matt Wo...