Ep. 217 - Instead of sending case studies, do this instead

A few months ago while demoing software solutions, one of the AEs at the company I was looking into sent me a 70-page case study. I realized that case studies don't work because I didn't even bother reading through them. In today's episode, I'll teach you what to do instead of sending out case studies to your prospects. Questions? Connect with me on LinkedIn and let me know!