Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast

In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for your business keeping in mind various aspects such as the product, the perceived value, the market segment, the industry and the buyer persona. Listen on as they explore pricing strategies of various companies who’ve done it right from the get-go and others who’ve got it right through trial and error, in effect showcasing how setting a pricing plan for your SaaS product may not always be the simplest or most straightforward exercise.Key Takeaways/Timestamps2:37 - MSP - Managed Service Provider3:10 - Silent price hikes in the industry5:33 - 4 levers of business7:32 - Effective communication over Grandfathering10:02 - Pricing game on point11:09 - HubSpot-on pricing14:03 - Unpredictable pricing design16:17 - Don’t reinvent the pricing wheel that works20:28 - Questions to ask before designing the pricing model21:41 - Who’s doing the heavy lifting?22:32 - Top 3 challenges faced by Indian Saas companies24:54 - Perceived value of your product28:55 - Are you selling based on the features of your product?32:52 - Playing to the persona36:45 - Common pricing mistakes in the Indian ecosystemKey Mentions3:30 - Ninjaone7:37 - Netflix11:44 - Intercom12:04 - Hubspot12:11 - Salesforce12:13 - Pipedrive17:10 - Girish Mathrubootham 38:02 - Pipecandy38:19 - Wingman