Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels (yes, it's non-MBA friendly), and then goes into the nitty gritties of how to cultivate that side of the business, the best practices while working with partners and the most common mistakes you're better off avoiding when it's your turn. Tune in and listen to Anand and Arvind dissect some really abstract concepts with crystal clear insights—on the very first episode of Marketing Nation!Key Takeaways00:00 - Intro 03:25 - Partner Channels 10104:20 - The Revenue Partners08:04 - The Technology Partners09:58 - Owning the partner channels15:00 - A small start-up’s cheat sheet for partner acquisition20:40 - Vetting a partner’s account books 22:19 - SuperOps’s journey with partner channels23:20 - Feeding the partner engine27:30 - Common mistakes to avoid32:25 - On the importance of PRM 33:57 - Taking MDF more seriously35:33 - A shifting market - On-prem to SaaS44:05 - Anand’s message to founders Key Mentions00:38 - Salesforce00:40 - Akamai00:42, 38:41 - FreshWorks00:47 - CleverTap01:00 - Growthloop.ai06:49 - TCS, Accenture, HCL08:41 - Line Messenger08:48 - KakaoTalk09:20 - Amazon, Google, Microsoft22:20 - SuperOps22:43 - Connectwise22:43 - Kaseya