Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at iMocha braved the tumultuous shift from an SMB model to an enterprise model of marketing. You’ll also find a lot of tips and tricks on how to refine and hone your processes and your pipelines inside your organization. Tune in with Maansi and Arvind as they break down and examine the bare bones of a business and the best practices for marketing teams.Key Takeaways02:25 – Forming strong teams04:50 – Indispensable players in a marketing team05:10 – iMocha’s team structure05:45 – The dichotomy of inbound and content teams08:25 – From SMB to Enterprise11:40 – Your demand generation engine13:19 – Do you have a channel problem or a marketing problem?16:12 – Enterprise marketing tenets18:12 – iMocha’s training protocols22:27 – Setting OKRs for your team30:52 – How deep is your sale?33:40 – Positioning yourself in events43:11 – Making an impression on your customer46:29 – Rapid Fire!Key MentionsiMocha - 05:09FreshWorks - 08:15 HubSpot - 27:11MS Excel - 27:14Fanatical Prospecting by Jeb Blount - 51:08