The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast

Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and downs of doing business together, the pros and cons of operating out of a Tier 2 city and of course their secrets to building a successful business model with CallHippo and SoftwareSuggest. Enjoy this first of its kind episode!Key Takeaways5:13 - CallHippo business model7:10 - Inception of CallHippo, founder story and current revenues11:18 - Global customer segments12:44 - Impact of inbound marketing, how to manage your budget for Inbound Marketing15:05 - SEO strategy19:15 - Exercising patience to see SEO results21:57 - Optimizing for humans not Google26:20 - Traffic to sign up rate32:23 -  Tactical hacks for increasing sign up conversion and churn rates34:59 - Marketing to Sales funnel - Handling different ticket size customer segments41:48 - Hiring strategy in a Tier 2 city45:24 - Pros and Cons of operating out of a Tier 2 city50:33 - Spouses to Co-Founders 53:52 - Developing the culture at CallHippo1:01:32 - Vision for CallHippoKey Mentions3:36 Software Suggest3:43 CallHippo3:57 Exotel8:08 Avinash Raghava8:30 Girish Mathrubootham10:55 Ozonetel18:09 RingCentral21:05 Google32:05 Mail Chimp35:48 HubSpot