4. Influencers are marketers, not salespeople | Lillian Zhang

"Influencers are marketers, not salespeople."🎙 This week, Lillian Zhang and I talked on the SaaSfluencer podcast about brand deals, information transparency and how startups can reframe how they think about influencer marketing. She's a product marketer at Google and career content creator (260k+ on IG and TT), and you'll be sure to learn something about SaaS influencer marketing from this episode!Some of the highlights:🔵 Lillian's initial purpose for using social media as a means to scaling her ability to share knowledge with other college-aged and early career professional folks. 🔵 The difference in expectations and pressure on influencer marketing between established brands and early-stage startups, with an emphasis on the need for conversions in startups.🔵 How much insight brands share back with creators on the success of their campaigns, and how to learn from a great campaign.🔵 Some of her favorite viral video hacks, including sparking up a bit of controversy for people to participate in the comments Follow along with me, Amanda Branson on LinkedIn and to stay up to date on the B2B influencer marketing landscape in SaaS! and, if your company wants to use influencer marketing to get in front of your target audience, test messaging, and hone your product, reach out! It's kinda my thing 😉https://lnkd.in/eP7Byjny This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit saasfluencer.substack.com