Applying B2C marketing psychology to B2B SaaS with Pierre Touzeau @Claap

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #34, Anna Nadeina talks with Pierre, founder of Claap, an AI Meeting Automation Platform for Sales. ----------Episode's Chapters-------------- 00:00 - Introduction to Claap 08:41 - The Evolution of Clap: From Asynchronous Meetings to Sales Automation 11:44 - Marketing Strategies: B2C vs B2B 17:16 - The Decision to Raise Funds: Insights and Experiences 25:16 - Integrating AI into Sales Processes 29:50 - Reflections on Wins and Failures Claap - https://www.claap.io/ Pierre - https://www.linkedin.com/in/pierretouzeau/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796