17. How Malcolm Marshall Quit His Job And Built A $16m Pool Business: Step-By-Step Customer, Marketing, Operations Blueprint

E17: Malcolm Marshall (@MalcolmPools) went from burnout 9-5er working 70 to 110 hours per week, to scrambling stressed out new business owner, to seasoned entrepreneur generating $16 million per year in revenue.How did he do it?Building and servicing pools.But it wasn’t straightforward. In fact, Malcolm’s day one strategy didn’t go to plan. He had to pivot… Big time.But when it clicked the business took off.Join host Jake Richards (@JakeMRichards) as he sits down with Malcolm to unpack his pool business journey and pull out the lessons learnt to help you quit your 9-5 and succeed in small business ownership.Topics discussed:How to develop operational excellency in your home service businessHow to build a first class customer experience: The power of small winsHow to develop a world class training program to build your rockstar teamLessons from implementing Gino Wickman’s Entrepreneurial Operating System (EOS)The foundations you must know as a new business owner in the pool service industryHow to launch a $150k/year 1 person pool cleaning business with only $5,000 investmentThe best way to launch a pool service business: Buying an existing route vs starting from scratchWhy Malcom is 7x’ing his marketing spend in 2024 and how you should think about SMB marketingHow to transition from start up SMB to premium priced market player without sacrificing salesThis episode is loaded with nuggets of wisdom for entrepreneurs of all experience levels. Whether you’re a burnt out 9-5er looking for a proven path into small business ownership, or a seasoned entrepreneur wanting to take your operation to the next level, Malcolm has just the battle tested advice you need to hear.Follow along on Jake's SMB journey:Twitter: @JakeMRichardsSign up to the Salary to CEO Newsletter for exclusive behind-the-scenes content, invaluable small business tips, and updates on each episode release:https://salarytoceo.beehiiv.com/subscribe