Ep. 32 Pt. 2 - Kristen McCrae McMullin - Accelerating Revenue Enablement Impact

Are you and your team taking a truly customer-centric approach when developing your revenue enablement strategy and programs? How well are you using the concept of force multiplying to scale your impact? In Part 2 of my conversation with Kristen McCrae McMullan we discussed her ideas, experiences, and how she's learned to be effective in these areas:Taking a customer-centric approach with Innovative examplesUsing customer-centric micro KPIs to align prioritiesHow to apply force multiplication for scalingEffectively communicating with Sales leadersWorking with internal blockersKristen is currently a Global Sales Enablement Leader at Amazon Web Services [AWS], leading a team of sales enablement and readiness professionals to support the ProServe sales teams. With 11 years of sales and enablement experience, Kristen is passionate about being a woman in tech leadership and serves on the global Board of Directors for WiSE. Kristen received her undergraduate degree in journalism from Emory University, and continuing education certificates from The University of California, Berkeley, and Harvard Business School. For speaking or article requests, please reach out to Kristen on LinkedIn.Please subscibe on Apple, Spotify or Google.