How BD Professionals Can Help Their Customers Grow Without Needing to Meet Them in Person with ICF Public Sector Leader Mark Lee

This is episode 319. Read the complete transcript on the Sales Game Changers Podcast website. MARK’S TIP TO EMERGING SALES LEADERS: “It’s really important for salespeople to understand their organization’s North Star. What is it that they do better than anybody else and why do you want to work there? If they really understand that, the interactions with the clients are going to be more meaningful, they’re going to be more impactful and then you’re going to position that team for success.”