How to Be More Authentic in Your Sales Efforts and Why You'll Fail if You Don't With Todd Dewett

This is episode 461. Read the complete transcript on the Sales Game Changers Podcast website. TODD'S TIP: "When people say, “Why does authenticity matter?” I go, well, do you want comfort, do you want understanding, do you want rapport? That’s the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who’s a little more real, authentic."