State of B2B and SaaS Sales Effectiveness with Zach Gropper and Jonathan Tice

This is episode 699. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Insight Revenue CEO Zach Gropper and Jonathan Tice, CRO of WebPros. ZACH’S TIP:  “If you’re in a commercial leadership position, sales, marketing, go to the leaders across that team and make sure you have something on your calendar every week where you’re getting together and talking across those functions about your customer.  It’s another way you can better align your organization. You’re all playing, it’s teams selling to buying teams, and that’s how you can be a better partner and build better quality business.” JONATHAN’S TIP: Rethink your role around how do you drive value for the customer in ways that they can measure and quantify.”