Cold Calling Sucks, But It Works
Sales is Easy! - A podcast by Alen Mayer
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Cold calling sucks, but it works (if you know what you are doing). There are some proven cold calling techniques that really work and they can help you to succeed in overcoming your fear of the phone. The first line of business is to set up an effective cold calling script. Words sell and people will listen, if what you are saying makes sense to them. With cold calling, you must grab the attention of the caller within a few seconds, otherwise, you will lose them. How to approach cold calling?Realize that you are not bothering your prospective customers. By not calling and introducing your products/services to them, you are really doing them a disservice.How to handle the fear of cold calling? The first step is teaching yourself to not take the calls personally. In your business, you will encounter rejection all the time, but the key is knowing that the consumer is rejecting the product or service you are offering, and not you personally! Learn more about your ad choices. Visit megaphone.fm/adchoices