4 Ways to Overcome the Biggest Challenges in Growing with Steve Gordon

Service-based businesses face a variety of unique challenges when trying to attract clients. Businesses that provide a service, instead of a product, are organizations that sell knowledge, skills and whatever is between their ears. Interviewed by John Golden, the founder of The Unstoppable CEO Steve Gordon discusses the four challenges that service-based businesses face when attracting clients, and how to overcome them. This expert sales interview explores the four challenges to growing and attracting clients as a service-based business, including: Not knowing who the ideal client is Having a complicated, or nonexistent, referral process Not knowing your offer Forgetting to follow up with leads