How Can Sales Enablement Drive Revenue Growth Across the Customer Journey? with Paul Butterfield

Join host John Golden and guest Paul Butterfield as they delve into the transition from Sales Enablement Society to Revenue Enablement Society. In this insightful podcast episode, you will discover: Why focusing on the entire customer journey is crucial for success The importance of collaboration between different departments to achieve customer success Effective communication strategies for post-sales engagement How to create a buying experience centered on business needs The essential skills of active listening and curiosity for a seamless sales process Listen now and navigate the shift from Sales Enablement to Revenue Enablement.