Navigating the Complex Landscape of Family Businesses with Rob Ferguson

  In this episode, John Golden of Sales Pop Online Sales Magazine and Pipeline CRM interviews Rob Ferguson, an experienced advisor to family businesses. They explore the substantial economic impact of family businesses, contributing nearly 70% of the U.S. GDP. Rob addresses unique challenges like strategy implementation, governance, succession planning, and managing family dynamics, while also highlighting advantages such as longer lifespans and strong cultural values.