The Godfather of CRM Paul Greenberg

John Golden talks to the "Godfather of CRM" about his new book "The Commonwealth of Interest - this wide-ranging discussion is a "must-watch" video for those wanting to learn more about where customer engagement is headed. Paul sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization & is a member of the University of Texas System’s Transformation Project Advisory Board. Paul has been the EVP of the CRM Association, the Chairman of the University of Toronto’s Rotman School of Management CRM Centre of Excellence Board of Advisors, a Board of Advisors member of the Baylor University MBA Program for CRM majors, & co-chairman of Rutgers University’s CRM Research Center.