#136 S2 Episode 5 - Struggling to get Data into the CRM to Technology to help CRO's

This episode of the Sales Transformation Podcast with Collin Mitchell features Todd Abbott, CEO of InsightSquared. Access to data and the ability to respond quickly to sales forecasts create a massive competitive advantage for companies. It starts with commit culture where an organization's team members are held accountable to weekly commitments and the larger goals of the company. This creates reliable data from the ground up so that CRO's know when to hit the gas or tap the brakes. Commit culture is now supported by technology like activity capture and analytics to create transparency. Having access to the same set of data allows CRO's to align strategies from the revenue team to the board and provide direction with meaningful impact.