#139 S2 Episode 8 - 25+ Years of Transforming Her Business to Meet Client Needs

This episode of the Sales Transformation Podcast with Collin Mitchell features Kendra Lee, sales expert, speaker, author, and President at KLA Group. The sales landscape has changed fundamentally in the past 25 years. Kendra experienced the shift from binders to webinars and shares the impact it had on the way she does business. Sales training used to be done out in the field where the goal was prospecting qualified contacts. Unlike today where a single search yields many quality results, sales reps used to do cold calls and even door-to-door. But even with changing times, the goal has always been the same—provide clients with the best solutions to their problems. Kendra shares the wisdom she has learned throughout her career and advises business owners to always listen to their market's true needs.