#146 S2 Episode 15 - Research Scientist to Cerebral Selling Enthusiast with David Priemer

On this episode of the Sales Transformation Podcast with Collin Mitchell, he is joined by David Priemer, founder and chief sales scientist of Cerebral Selling, and a lecturer of Sales Leadership at Smith School of Business. David comes to the show bringing a new perspective on how to approach sales in terms of being firm of what you believe. Not only that, being as true to yourself and your prospects and clients in terms of how you feel about doing things that you might feel uncomfortable about for the sake of selling.