#154 S2 Episode 23 - A Path to Understanding The Sales & Marketing Side of The Coin

On this episode of the Sales Transformation Podcast with Collin Mitchell he's joined by Fred Diamond, president and co-founder of Institute for Excellence in Sales, award-winning podcast host of the Sales Game Changers Podcast, and "The Diamond Group." Fred shares his knowledge about how sales and marketing can go hand-and-hand. He also brings out the truth about having great marketing would equal to nothing if it would not turn into revenue for the company. All this and more as we dive into today's podcast.