#191 S2 Episode 60 - From Busboy to Scaling 0-30M ARR with Four Sales Reps

This episode of the Sales Transformation Podcast with Collin Mitchell features Ryan Staley, Founder and CEO of Whale Boss. Getting his business from nothing to 30 million with just 4 sales reps and no marketing is a feat in itself. Ryan shares how he did it by applying the Perfect Customer Profile, creating a referral operating system, and by following his 4-P Framework: Pathways, Peaks, Process and Persuasion. He gives tips on creating the confidence to ask for referrals and shares his “Dream 100” exercise. In his experience, refining the pipeline into the most promising leads and focusing on them produces massive results.