#192 S2 Episode 61 - Stop Pitching Your Product

On this solo episode of the Sales Transformation Podcast with Collin Mitchell, pitching your product or service, and how you do it, takes center stage. Collin advises against going straight to the pitch filled with features, benefits, and logos that nobody asked for in the first place. You earn this right when the prospect asks you about it. And how you earn this right is by having high quality conversations with the right people. Show that you care and that you have a solution to a real problem the prospect has! As an example, reaching out via LinkedIn DMs must be approached with care. Sending more than a couple of sentences filled with your pitch ruins any chance of elevating the conversation outside of LinkedIn. The same principle applies to email and cold calls.