#193 S2 Episode 62 - From College Graduate to Rock Star SDR Coach with Katherine Caldwell

This episode of the Sales Transformation Podcast with Collin Mitchell features Katherine Caldwell, Holistic Sales Coach at Katch Consulting. There is no silver bullet coaching manual. When it comes to sales, you have to play to the individual strengths of your team instead of rigidly following a playbook. Katherine shares how she found her niche selling to VPs of sales. She uses LinkedIn as her main platform to develop her personal brand and become a thought leader to her ICP. A winning strategy of hers includes using LinkedIn's video messaging feature as an opener and personalizing it. She shares that, due to the nature of her ICP, she can really customize her messages to the tone she thinks the receiver will resonate with.