#195 S2 Episode 64 - 5 Tips To Crush Your Cold Calls

On this solo episode of the Sales Transformation Podcast with Collin Mitchell, he teaches 5 actionable tips for you to crush your cold calls. Collin starts with the opener and he advises to take a permission-based approach because remember that you are interrupting their day. Next, provide a reason for your call upfront and use marketing speak to get them curious. Collin also stresses the need to educate and not interrogate. By bringing in key insights into the conversation, you can show your prospect what's working for other similar companies and how you can provide this value too. Also, have a purpose. You want to have a longer conversation so keep them talking, bringing us to the last tip, let the customer speak. Let them talk to you about their needs by asking probing yet genuine questions.