#203 S2 Episode 72 - From Snacks as Service to 2X Unicorn Sales Leader with Kevin "KD" Dorsey

This episode of the Sales Transformation Podcast with Collin Mitchell features Kevin "KD" Dorsey, VP of Inside Sales at PatientPop and host of the Live Better Sell Better podcast. KD shares that motivating salespeople is very different from making a coin-operated machine work. Sales is the opposite, where the chips are handed in first before the money is put in. This means that motivation is not transactional except for a minority of people who are truly money-motivated. So, there is a need for a radical shift to accept that money is not what drives behavior. It's relationships that make top performers remain top performers.