#209 S2 Episode 78 - Using Transparency to Loose Fast & Win More Deals with Todd Caponi

This episode of the Sales Transformation Podcast with Collin Mitchell features Todd Caponi. Todd talks about applying behavioral science to sales, and the importance of understanding your customers. With his personal experience and the science to back him up, Todd demonstrates the efficacy of building a foundation of trust through transparency with clients and customers is the best way to do sales, especially in the long term. Todd's views about honesty and transparency in sales are a breath of fresh air and have the potential to change how both sales professionals and customers look at the sales profession in general.